JORDAN REDNOR
President
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Jordan Rednor has made a career building, growing and managing businesses in the advertising industry. From the 80’s and ‘90s, when he was a leading banker to the advertising industry; to the late 90’s when he led the transformation of a global agency; to the 2000’s, where he nurtured leading agencies in social media, shopper market and most recently a innovative data driven creative agency, Jordan has helped brands and agencies maximize their potential. Jordan currently serves as Executive Director and Chief Operating Officer of Decoded Advertising, where he has the pleasure of working alongside his son Matt, who founded Decoded. A life-long advisor to many of the industry’s greats and a serial entrepreneur, Jordan also serves on a variety of boards and mentors companies in and out of the ad industry on growth strategies and maximizing shareholder value. Through several investment vehicles, he’s an investor in early stage companies in ad tech and direct to consumer brands.
Over the last two decades Jordan co-founded two agencies; branded content company Conductor and creative agency Be a Protagonist. In addition, Jordan served as Executive Chairman of Upshot, a leading promotion and shopper marketing agency until it was sold to Advantage Sales & Marketing in 2016. Prior to that, he served as Chairman of MRY (formerly Mr Youth), an award-winning social media marketing agency, from its start-up phase through the sale to LBI (Publicis, NYSE) in 2011.
From 1997 to 2003, Jordan led the transformation of DraftWorldwide (a unit of Interpublic, NYSE) into the leading integrated global marketing agency as President and COO.
Jordan holds an MBA from Fordham University and a BS from Pennsylvania State University. He provides strategic marketing advice to Penn State in addition to his involvement with the individual Colleges. He serves on the Advisory Board of the Bellisario College of Communications and endowed the first graduate fellowship at the College of Information Sciences and Technology.